!!!!!!!!!!! is an attempt to recognize the connections around us. An idea is an arrangement of diverse impressions related to each other through a perspective. The connections around us, whether in the sky, on a billboard, or on a tire, are there, but it is through a perspective an idea comes to life. It is !!!!!!!!!!!’s attempt to show the root of these ideas, by pointing out the objects that make them possible—to draw attention to them.

!!!!!!!!!!! has two main pathways-one pointing out the form (substance) and one pointing out a the idea (connection). The first pathway is to draw attention to form with the use of !!!!!!!!!!!. The second pathway is to recontexualize images and texts by adding !!!!!!!!!!! to show that the context these ideas/images are placed in to make a connection makes a difference in how they are perceived—and adding !!!!!!!!!!! will change the way they are perceived.